First drafts, in your own voice.
Turn a brief into drafts and channel variants for a person to edit and approve, built on the voice and the claims you have already signed off.
Custom-built for your team. Built to order for your team: we scope the job with you, then build and hand over.

Where content stalls
The blank page on a Monday.
The plan is agreed and the calendar is full. Starting is still the expensive part.
The same idea, five times over.
One approved concept, rewritten by hand for every channel, including the one somebody remembers on Friday.
A voice that drifts.
Three writers, six months, and a brand that sounds like three different companies.
Drafts and variants. Never the idea.
The point is not that nobody writes. It is that the third draft arrives on the day you asked for the first.
Starts from your brief, not a prompt.
Your own brief format is the input. Better briefs make better drafts, and the workflow makes that relationship visible.
Your voice is the constraint.
Built from material you have already approved, so a draft sounds like you rather than like a model being polite.
Variants, not repetition.
One approved idea adapted per channel, in the length and shape each one actually needs.
A person approves. Always.
Nothing publishes itself. Every claim, every number and every promise passes a human before a customer sees it.
What is included, and what is not.
In scope
- Drafts from your own brief format
- Channel variants and adaptation
- Your approved voice and claims library
- A review queue with a clear owner
- A monthly read on what got used and what did not
Stays human
- The idea, and the strategy behind it
- Every claim about your product or service
- Final approval, without exception
- Scheduling and publishing decisions
- Anything a regulator governs
Related pages, if this one is not quite it.
Marketing agencies
The production line this role was built for.
Marketing & growth
When you would rather we ran the content.
The AI workforce
The other five roles.
Tell us the job, not the tool.
Ask what people ask about the Content Assistant, or describe what needs doing and who does it now. A person replies within one working day, and we will say if this is the wrong role for you.

Brand Wisdom A person reads every enquiry and replies within one working day.
Tell us what’s going on and we’ll help you work out the next step. A person reads every one of these, and you’ll hear back within one working day.
What should we work on?
Or ask first
That risk is real, and it is a briefing problem rather than a model problem. The build includes your voice material and worked examples, and the monthly review is where drift gets caught early.
We tell you exactly where it was used. Whether you say so publicly is your decision — ask and we will give you our view.
We store your answers so we can reply. Read what we keep and why in our privacy notice.
