Skip to content

Product questions answered from your own catalogue.

Build product support around your catalogue, orders and customer questions, so the routine ones are answered instantly and the rest reach a person with the context attached.

Illustrative image: an ecommerce entrepreneur packing skincare orders
Build product support around your catalogue, orders and customer questions.

Where a D2C brand leaks sales

  • The pre-purchase question.

    Someone is on the product page with one question between them and a purchase. The answer arrives tomorrow.

  • Where is my order?

    Most of the support inbox is one question with a tracking number attached, and it still needs a person to look it up.

  • The launch that buries you.

    A campaign works. Messages arrive faster than anyone can answer them, and the returns queue starts a week later.

The twelve questions you answer every day.

Support volume in a D2C brand is concentrated: a small set of questions, asked constantly. Those are worth automating properly. The rest is worth a person.

  • Answer product questions.

    Ingredients, sizing, compatibility, what is actually in the box — from your own product data rather than a model’s guess about your category.

  • Route order support.

    Recognise an order question, fetch the status from whichever system holds it, and reply. When the answer is a decision, it hands over instead.

  • Hold up at launch volume.

    A campaign generates the same questions in bulk. Those get answered immediately, which leaves your team the ones that are actually new.

  • Pass returns and complaints to a person.

    With the conversation, the order and what has already been said, so nobody starts the difficult call from “hello”.

What is included, and what is not.

In scope

  • Product Q&A from your own catalogue
  • Order status, tracking and delivery questions
  • First response across the channels you sell on
  • Routing to the right person with the history attached
  • A monthly read on what customers actually ask
  • The FAQ and product-page copy that comes out of it

Stays with your team

  • Refunds, replacements and goodwill
  • Complaints and anything that has gone wrong
  • Claims about what a product does
  • Pricing, offers and discount decisions
  • Anything a regulator governs

Tell us what needs attention.

Ask the questions this work raises, or describe the job in your own words. A person replies within one working day, and if the job is not ready to build yet, we will say so instead of quoting for it.

Brand Wisdom A person reads every enquiry and replies within one working day.

Tell us what’s going on and we’ll help you work out the next step. A person reads every one of these, and you’ll hear back within one working day.

What should we work on?

Or ask first

We store your answers so we can reply. Read what we keep and why in our privacy notice.