AI assistants built around your business.
We build custom AI assistants, workflows and systems for the work your team needs done. Each build connects your information, tools and handoff rules to a clear business role.
Six roles, each with its own page.
Choose a role to see what it takes on, what stays with your people, and the page that covers it in full.
It answers the questions you get every day and organises the next step, working from your own information and the handoff rules you set.
Scope together
Questions it can answer, booking steps, channels and the systems it needs to connect to.
Stays human
Negotiations, complaints and decisions outside the agreed brief.
Track the next touch and prepare the follow-up your team keeps meaning to send, with the context already in it so sending takes seconds.
Scope together
The follow-up schedule and its rules, drafted messages ready for approval, and one view of every outstanding conversation.
Stays human
Sending anything that commits you, pricing and negotiation, and anyone who has asked to be left alone.
Prepare background reading and summaries with sources your team can check, and a plain list of what it could not find.
Scope together
Pre-meeting and pre-pitch briefs, market and competitor notes, and summaries of documents you provide — with a source link on every claim.
Stays human
What the findings mean, anything you will repeat to a client as fact, and every decision that follows.
Turn a brief into drafts and channel variants for a person to edit and approve, built on the voice and the claims you have already signed off.
Scope together
Drafts from your own brief format, channel variants and adaptation, and your approved voice and claims library.
Stays human
The idea and the strategy behind it, every claim about your product, and final approval without exception.
Organise routine scheduling and administration around your team’s rules, with proposals a person confirms rather than changes made behind your back.
Scope together
Scheduling proposals against your own rules, intake and document collection, and recurring reports and reminders.
Stays human
Priority and who does what, commercial terms, and any exception that needs judgement.
Prepare the owner’s day: the briefing in the morning, the follow-ups drafted, the meetings ready and the loose ends written down, with every decision left to you.
Scope together
A morning briefing, client follow-ups drafted for your approval, meeting preparation, open tasks tracked, and an end-of-day summary.
Stays human
Every decision, anything sent in your name, priorities, and the conversations only you should have.
A role is a job with a boundary.
Naming the role settles the argument that otherwise runs for three weeks: what it handles, whose work it takes, and what it is not allowed to decide.
A role has an owner and an output.
Somewhere the work lands and somebody accountable for it. Without those two, it is a subscription rather than a role.
It works from your information.
There is no generic version of your front desk. Each build runs on your own material and connects to the systems you already use.
The handover is part of the build.
Documentation, training and a monthly check. A role your team cannot run without us is a dependency, not an asset.
One role at a time.
The second is always easier, because the connections and the rules exist. The first is where the honest conversation about your sources happens.
Tell us the job you need done.
Ask what people ask before choosing a role, or describe the work in your own words. We will tell you whether it is a role, a workflow, or something your team should learn to do themselves.
Brand Wisdom A person reads every enquiry and replies within one working day.
Tell us what’s going on and we’ll help you work out the next step. A person reads every one of these, and you’ll hear back within one working day.
What should we work on?
Or ask first
No, and we are particular about the word. A chatbot answers from a script somebody typed into it. A role answers from your own information, does something with the answer — books, records, notifies, drafts — and hands over when it should.
Yes. The list is what we are asked for most, not a catalogue. A role is a job with a boundary, and yours may not have a name yet.
It depends far more on whether your sources are ready than on the build. At the end of scoping we tell you which of the two you are actually waiting on.
We store your answers so we can reply. Read what we keep and why in our privacy notice.